How To Use Sender’s Name To Increase Your Email Engagement
by KC Chow on
In fact, sender name has a significant influence on subscribers’ decision whether to open an email or not: 42% of users first take a look at a sender name and only then decide if this email is worth opening. Moreover, 43% of users mark email as spam based on the sender name only.
brand vs personality
Personality- create rapport
Brand – create creditability
so what’s the best way to do it?
the answer is combine both…
(Name) at (Brand Name) / (Name)|(Brand Name)
by combining both, you can create the best connection with your audience
Why you should add a personal name?
you see, people need a person to connect with,
someone they can engage to,
or someone they can react to
so think about who is the spoke person of your ecommerce brand?
by combining the personality and the brand…
if your name is well-recognizable and easy to recall, subscribers will be more likely to remember you
overtime, your email engagement (Open rate) will become higher
“in order to create a rapport you need to create a personality”
Your goal is to build trust as a branded email sender, which will encourage the recipients to open your email and engage with the content.
Lastly, building trust takes time and, most importantly, relevancy and consistency.