How To Maximize Your Email Marketing Sales With Klaviyo’s Whitelabeling
by KC Chow on
The recent update of Outlook 350 has caused a spike in bounced emails. For those who are not aware, the update of Outlook 350 means sending domains without SPF and DKIM records will be blocked.
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Therefore, as recommended by our account manager from Klaviyo, whitelabeling for all of our clients is necessary to improve the rate at which each email lands in the inbox.
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DomainKeys Identified Mail (DKIM) and Sender Policy Framework (SPF) records for email marketing ✅
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This is the simplest way to explain it. SPF and DKIM records help increase trust with Inbox Service Providers (ISPs) like Hotmail, Gmail, etc.
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When you enable both records for your sending domain, it will raise your Domain or IP Sending score.
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Klaviyo makes it easy for users to enable SPF and DKIM. We just have to set up Klaviyo sending DNS records to your domain DNS section for it to work.
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It is similar to our ‘credit score’ in real life when we want to apply for a loan, where the bank checks your track record first. It takes time to build the credit score but it is easy to ruin it.
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The same concept applies to email sending reputation. Warming up the list takes time but enabling SPF and DKIM helps.
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It is important to know that it takes a few months of consistent email sending to build up your reputation, but it only takes less than one month of inconsistency to ruin it.
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Whitelabeling Your Account in Klaviyo ✅
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Step One: Set up a DNS record ✅
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Go to Google and search “Klaviyo’s Whitelabeling Instructions” and follow the steps to set up your DNS record.
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Step Two (A very important step to make the whitelabeling process successful): ✅
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After you set up the DNS settings, you can split your campaign sending into smaller segments and spread it over a few days.
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Example: ✅
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Day 1: Send to (Ultra-Engaged), Segment size: 200
Day 2: (Hyper-Engaged), Segment size: 2000
Day 3: (Engaged), Segment size: 10,000
Day 4: (Buyers), Segment size: 20,000
Day 5: (All-Active), Segment size: 60,000 (split it into half, one in the morning and one at night)
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Each campaign will exclude the segment from the previous day. This is just an example. You can rearrange it based on the engagement level and the size of your segments.
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The last important thing is to use the “Smart Send” feature, the AI will find the best time to send the email to each subscriber to maximize open rates.
.
The results?
.
After the whitelabeling process, we saw an increase in open rates and sales from both highly engaged segments and less engaged segments.
.
Therefore, as recommended by our account manager from Klaviyo, whitelabeling for all of our clients is necessary to improve the rate at which each email lands in the inbox.
.
DomainKeys Identified Mail (DKIM) and Sender Policy Framework (SPF) records for email marketing ✅
.
This is the simplest way to explain it. SPF and DKIM records help increase trust with Inbox Service Providers (ISPs) like Hotmail, Gmail, etc.
.
When you enable both records for your sending domain, it will raise your Domain or IP Sending score.
.
Klaviyo makes it easy for users to enable SPF and DKIM. We just have to set up Klaviyo sending DNS records to your domain DNS section for it to work.
.
It is similar to our ‘credit score’ in real life when we want to apply for a loan, where the bank checks your track record first. It takes time to build the credit score but it is easy to ruin it.
.
The same concept applies to email sending reputation. Warming up the list takes time but enabling SPF and DKIM helps.
.
It is important to know that it takes a few months of consistent email sending to build up your reputation, but it only takes less than one month of inconsistency to ruin it.
.
Whitelabeling Your Account in Klaviyo ✅
.
Step One: Set up a DNS record ✅
.
Go to Google and search “Klaviyo’s Whitelabeling Instructions” and follow the steps to set up your DNS record.
.
Step Two (A very important step to make the whitelabeling process successful): ✅
.
After you set up the DNS settings, you can split your campaign sending into smaller segments and spread it over a few days.
.
Example: ✅
.
Day 1: Send to (Ultra-Engaged), Segment size: 200
Day 2: (Hyper-Engaged), Segment size: 2000
Day 3: (Engaged), Segment size: 10,000
Day 4: (Buyers), Segment size: 20,000
Day 5: (All-Active), Segment size: 60,000 (split it into half, one in the morning and one at night)
.
Each campaign will exclude the segment from the previous day. This is just an example. You can rearrange it based on the engagement level and the size of your segments.
.
The last important thing is to use the “Smart Send” feature, the AI will find the best time to send the email to each subscriber to maximize open rates.
.
The results?
.
After the whitelabeling process, we saw an increase in open rates and sales from both highly engaged segments and less engaged segments.