HOW TO DO EMAIL LIST CLEANING (Step By Step Guide) AND WHY?
by KC Chow on
WHAT KIND OF EMAIL CONTACTS DO YOU NEED TO REMOVE?
– opened email 90- 120 days ago
– marked email as spam
– receive email more than 10 times, but open email zero times
– invalid email (suppressed)
WHY IT IS IMPORTANT TO CHECK YOUR EMAIL LIST HYGIENE
Regular list hygiene is essential to maintaining a healthy email list and good deliverability.
As you ensure you’re emailing the right people and removing inactive or incorrect addresses,
you can expect to see better results from your email marketing.
WHAT ARE THE WARNING SIGNS OF A “BAD” EMAIL LIST?
When it comes to email verification, the most visible indication of a bad list is the invalid rate. However, even after invalid emails are removed from a list, there are still noticeable indicators of list quality. A list containing too many role addresses spam traps(info@, sales@…) can indicate poor quality.
Mailing to a bad, but valid, list of emails will generally result in severely underperforming campaigns, a spike in complaint rates, and possible blacklisting due to the existence of spam traps.
WHAT IMPACT CAN INVALID EMAIL ADDRESSES HAVE ON YOUR EMAIL CAMPAIGN? (Information Source: Litmus)
Data quality is one variable ISPs look at when deciding what to do with your emails. If an email list is clean of invalid data, and other variables like IP reputation, content, and engagement are strong, an email message is likely to reach the inbox. However, as the quality of an email list worsens, the likelihood of that message being junk-mailed or blocked altogether increases.
HOW TO DO EMAIL LIST CLEANING (Step By Step) (My Own Way)
Step 1) Create A Segment, Name It (Clean List)
“What someone had done (or not done)”
‘Received Email Is At Least 10 Over All Time’
‘Opened Email Zero Times In The Last 120 Days’
‘Placed Order Zero Times Over All Time’
Step 2) Go to account maintenance and delete profiles from this segment
If you want to go further…
You can use ‘Kickbox email’ apps to verify your existing email list
QUESTION: ‘HOW OFTEN SHOULD I CLEAN MY LIST?’
ANSWER: I recommend do it every 3 days or every week