[CASE STUDY] How we generated an extra 26% email revenue for this new account (supplement brand) with just one email campaign (and how you can apply these for your upcoming Black Friday campaign)
by KC Chow on
One of our newest clients who came to us was only doing 3% in email revenue total
He didn't have a proper email marketing strategy in place, his old way of sending email campaign wasn’t targeted enough, also want to mention that his brand got a huge email list but due to lack of maintenance we found out that there are a lot of ‘Burned Out’ subscribers, bounced email addresses, etc
So, here’s what we did:
1) list cleaning before sending out any email campaign
My team and I decided to do an in-depth list cleaning before we launch the first email campaign, just want to make sure our email will inbox better
2) identify highly targeted segmentation to send the email campaign
We used Klaviyo’s data to find out the hyper engaged subscribers and those who’ve been hyper-active in buying, and then we created a special segment for these subscribers
3) Found out the subscribers’ demographics, tweak the copy and make it resonate with them.
After gaining an understanding of the target audience, we were able to identify the preferences of the buyers and have come to learn their expectations.
Based on this information we were able to target these specific buyers and speak to them in a way that they were particularly engaged by.
We used the same Kind of writing style which they prefer and resonate with them.
4) Identify the best time to send the campaign
According to the data in Klaviyo, we found out that their subscribers usually open the emails around lunch time.
Therefore, we chose 2 pm to start, approximately an hour after their lunch time,
5) Featured the best sellers in our email
Best-selling products will only sell more, therefore we added in a special section in our email template to feature some of the best sellers to boost the sale,
The campaign generated an extra 26% (roughly $33,000)
So here are a few actionable steps for you before you launch any Black Friday Cyber Monday email campaign:
Step 1: Clean your list
Step 2: Identify your hyper engaged segment and different group of buyers
Step 3: write the copy that resonate (inject pain points, features and benefits & sense of ownership)
Step 4: leverage the data in Klaviyo to find out the best time to send your email campaign
Step 5: Feature your best sellers in your email and make it sell more
There you go, 5 steps checklist before you launch your Black Friday email campaign
Look, BFCM is just around the corner, if you are not preparing for the right strategies, you’re definitely going to miss out on big opportunity to make a ton of sales
If you are struggling to find out the best strategies for your ecommerce store, send me a message, my team and I are happy to take over your email marketing for BFCM 😊