🚨WARNING! Are You Doing This With Your Email Campaign?🚨

🚨WARNING! Are You Doing This With Your Email Campaign?🚨

by KC Chow on

When it comes to email campaign strategy, it is about frequency, timing, and segmentation.
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The common mistake that most people make is that most people just do an email blast to their entire email database.
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The problem with this strategy is that not all of your subscribers are highly engaged with your email.
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What happens if you keep sending emails to those who are not highly engaged with your email?
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Your sending reputation with inbox providers like Gmail, Hotmail, and Yahoo will decrease; that means most of your emails will go into the spam folder or promotions tab.
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Your emails are less likely to get discovered by your subscribers who are ready to buy again and your overall sales will drop.
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The Solution?
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Use “Micro-Segmenting Email Campaign” Strategy
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So here is how it will work…
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With this strategy, you should send different types of email campaigns to different segments based on their email engagement level, certain behaviour, and frequency of buying.
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for example.
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Buying Frequency (Buyers 1-10 Days Ago) (Hyper Buyers 1-10 Days Ago), send them an upsell, more promotional emails, because they are more likely to buy from you again.
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(with this segment, I suggest you exclude those who purchased in the last 14 days because you don’t want to upset them)
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Browse Item Frequency (Browse 1-10 Days Ago), send a reminder to encourage them to buy.
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Opened Email Frequency, (Engaged level 1-10), only send promotional emails to those who opened your emails in the last 50 days.
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With the “Micro-Segmenting Email Campaign”, you can maximize the potential of your email database,
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by nurturing the relationship with customers and train them to accept your offers with the email campaign – so that you can generate sales on command.🤑
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that’s it for today, I hope it helps